Marketing Strategy Support

VIP SOLUTIONS CASE STUDY

Business Services

INDUSTRY

15

EMPLOYEES

$2M

ANNUAL REVENUE

BACKGROUND

Our service provider client needed support with a complete rebrand, including a website launch, a logo revision, and marketing collateral creation. Our team provided strategic recommendations and executed creative services.

OBJECTIVES

  • Refresh the brand's logo to emphasize the company's vibrant, forward-thinking vision
  • Expedite the launch of the brand's new website
  • Develop marketing materials for sales team use

SOLUTIONS

  • Created 10+ logo design options to refresh the brand
  • Project managed website launch, including writing copy, executing design changes, and providing recommendations for improvement
  • Implemented search engine optimization strategy
  • Implemented website analytics, including Google analytics and heatmapping
  • Designed one-pagers, marketing decks, booklets, and business cards to communicate the brand's vision and services

Expedited website launch and developed new marketing collateral

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