Technology
INDUSTRY
1,500
EMPLOYEES
$325M
ANNUAL REVENUE
Product-by-Product EBITDA Contribution Analysis
VIP SOLUTIONS CASE STUDY
BACKGROUND
Our technology client required deeper, more exhaustive product-level financial performance analytics to make more informed decisions on investment roadmap.
OBJECTIVES
Build executive-level dashboard that highlights key product line performance metrics beyond revenue and gross margins
Work with cross-functional leadership to determine total cost to support product lines inclusive of total headcount across operations, services, sales, and other
Review and report other key market, sales, and development metrics in product life cycle
Inform leadership of product-level earnings for better decision making
SOLUTIONS
Met with key leadership and operating partners to analyze product structure and performance
Captured key operational and financial details from marketing, sales, services, development, and administration
Developed pro-forma product-level profit and loss statements that also looked at Total Addressable Market, Market Share, Sales pipeline, Development Investment, and SG&A required to deliver for full product "picture"
Delivered key insights to management on comprehensive profitability of product lines
Ensured transition of process and materials to FP&A team to maintain going forward
Executive team enlightened on product leaders and laggards to make more informed investment decisions on product portfolio
